Episode 51 - Standing Out in a Crowded Market: How to Differentiate Your Business Successfully

In this episode of "Create Your Own Economy Podcast", host Bummi Ajibade explores the importance of differentiating oneself from the competition in order to build a successful business and attract customers. She emphasizes the need for entrepreneurs to understand their target audience's needs, pain points, and desires in order to create a Unique Value Proposition (UVP) that addresses these specific needs. Bummi suggests asking questions like "What problem does your product or service solve?" and "What sets you apart from similar businesses?" to define one's UVP effectively.

Bummi also highlights the significance of outstanding customer service in creating a loyal customer base and spreading positive word-of-mouth about one's brand. She emphasizes the importance of making the customer experience memorable, regardless of whether the business is online or a physical store.

Additionally, Bummi encourages entrepreneurs to target a niche market and offer something unique, whether it's related to the product, customer service, innovative features, or social responsibility. She advises being confident and passionate about this one thing that sets the business apart.

In a nutshell, this episode guides entrepreneurs on effectively differentiating their businesses by defining their UVP, delivering outstanding customer service, and targeting a niche market.

 

Key Moments : 

[00:04:53] Ignored in shoe store, never returned again.

[00:07:19] Innovative features, social responsibility, and outstanding service.

[00:11:50] Unique offering makes products and services stand out.

[00:16:17] Align brand with unique value proposition, be cohesive, differentiate, innovate.

[00:20:24] Customers support businesses with genuine, caring leaders. Identifying what makes your business unique is crucial. Consider your brand's recognition and customers' journey.

[00:21:48] Value customers, simplify process, encourage reviews.

 

About Bunmi Ajibade:

Bunmi Ajibade is the CEO, Executive Trainer, and Coach of Clarole Growth Resources, LLC. She impacts the lives of individuals, groups, and corporations through Coaching, Training, and Mentoring. Bunmi’s strategies include Creating Awareness, Clarity, and Navigating to be more and do more to achieve success. Through her love, passion, care, and empathy, Bunmi has helped her clients navigate, gain clarity and find solutions that will make them live their best lives and become successful. Bunmi has organized workshops, Seminars, led Leadership discussions, and conducted one on one coaching sessions. Bunmi is happily married and raised three successful sons. She resides in Texas, USA. 

 

How to connect with Bunmi Ajibade: 

Website: https://clarolegr.com

LinkedIn - https://www.linkedin.com/in/bunmiaj/ 

Facebook Page - https://www.facebook.com/Clarole14

Book a call with Bunmi - http://clarolegr.com/meet