Episode 90 - Turning your passion for content creation into a viable business with Mimi Ojieh

In this episode of the Create Your Own Economy podcast, host Bunmi Ajibade welcomes the multifaceted content creator and coach, Mimi Ojieh. Titled "Turning Your Passion for Content Creation into a Viable Business," this episode delves deeply into transforming a passion for creating content into a sustainable and profitable endeavor. 

Mimi, renowned for her dynamic presence on social media and her keen insights into the world of content creation, shares her journey from a journalism degree to becoming a prolific YouTuber, Instagram personality, and content coach. Over the course of the conversation, she and Bunmi explore the essential aspects of building a brand, the importance of understanding one's niche, and the effective use of AI tools to streamline content creation processes.

Listeners will learn about Mimi's strategic approach to shooting and editing videos, her views on multitasking at different life stages, and the value of consistency in engaging with an audience. Mimi also emphasizes the need for passion and expertise in a particular area to stand out and succeed, offering practical advice on maintaining momentum and prioritizing tasks.

Touching on the economics of content creation, Mimi discusses the importance of monetization strategies, brand collaborations, and accurately assessing audience engagement before taking the leap to full-time content creation. As someone who successfully balances a professional role as a project manager with her coaching and content creation ventures, Mimi offers invaluable insights into how to manage and grow a personal brand effectively.

 

Are you ready to take control of your destiny and pave the path towards financial freedom? Enroll in my interactive online course where I dive into the vital fundamentals of becoming a thriving entrepreneur https://clarolegr.com/course

 

Key Moments: 

05:39 Unable to get desired course, turned to the media.

07:49 Learning content creation, growing followers on platforms.

11:54 Stick to a niche for social media growth.

16:45 Sticking to a niche is important for success.

20:54 Content creation is a serious business venture.

23:59 Chatgpt prompts viral digital marketing ideas, inspires entrepreneurship.

25:29 Balancing work, content creation and utilizing tools.

29:42 Discovering niche, balancing job and business.

31:18 AI tools essential for project efficiency and growth.

34:46 Choose AI tools wisely to avoid high costs.

40:56 Be knowledgeable, create valuable videos for success.

42:07 Content reflects interests, influences perceptions, offers opportunities.

46:14 Promote diverse talents, embrace new opportunities now.

51:50 Business coaching, training, and support offered here.

 

About the Guest : 

Mimi's professional journey is backed by a solid foundation in Business Management, having earned a Bachelor's degree in the field. Her academic background and her experience as an author and content coach have honed her strong communication, organizational, and administrative skills, making her a competent and reliable professional. 

She is passionate about sharing her knowledge with others, especially in content creation. Mimi is driven and focused. She sets goals and achieves them. She believes that if you have identified what you want to do, you should go all the way in with no excuses!

Mimi's services are diverse and cater to various needs. She offers one-on-one content creation classes, Group Training Classes, Brainstorming sessions, and many more, providing a comprehensive range of options for her clients.

 

How to connect Mimi : 

Instagram: https://www.instagram.com/mimi_ojieh/

linktr.ee/passiveincomewithmimiojieh

About the Host: 

Bunmi Ajibade is the CEO, Executive Trainer, and Coach of Clarole Growth Resources, LLC. She impacts the lives of individuals, groups, and corporations through Coaching, Training, and Mentoring. Bunmi’s strategies include Creating Awareness, Clarity, and Navigating to be more and do more to achieve success. Through her love, passion, care, and empathy, Bunmi has helped her clients navigate, gain clarity and find solutions that will make them live their best lives and become successful. Bunmi has organized workshops, Seminars, led Leadership discussions, and conducted one on one coaching sessions. Bunmi is happily married and raised three successful sons. She resides in Texas, USA. 

How to connect with Bunmi Ajibade: 

Website: https://clarolegr.com

LinkedIn - https://www.linkedin.com/in/bunmiaj/

Facebook Page - https://www.facebook.com/Clarole14

Book a call with Bunmi - http://clarolegr.com/mee