LuxPreneur – How to Start and Build a Successful Luxury Brand by Elizabeth Solaru

In this episode, host Bunmi Ajibade engages with the distinguished Elizabeth Solaru, an expert in the luxury industry and the visionary founder of Elizabeth Cake Emporium.

Elizabeth's incredible journey from launching her business with just a secondhand mixer and £40 to catering to royal families and ultra-high-net-worth individuals sets the stage for a deep dive into the world of luxury branding. Highlighting her unique strategies, Elizabeth emphasizes the importance of being perceived as knowledgeable, creatively leveraging limited resources, and the power of standing out through occasional dissenting opinions.

Listeners will gain invaluable insights into the role of storytelling in luxury marketing, fostering reciprocal relationships and cultivating a confident mindset necessary for success. Elizabeth also shares her approach to using social media effectively and persistently targeting ideal clients, regardless of rejections.

The episode focuses on Elizabeth's acclaimed book The LUXPreneur: How to Start and build a successful luxury brand,which serves as a comprehensive guide for budding luxury entrepreneurs, offering practical advice on creating and sustaining a successful luxury brand. Both small business owners and established brand leaders will find Elizabeth's principles and storytelling expertise exceptionally beneficial.

Join Bunmi Ajibade and Elizabeth Solaru as they unveil the secrets to thriving in the luxury market, offering actionable tips and inspiration for entrepreneurs looking to elevate their businesses in this enlightening episode of the Create Your Own Economy Podcast.

Key Moments : 

 

05:29 Transitioned into luxury market after notable clients.

10:22 Creating own luxury brands due to industry gaps.

13:11 The book helps with client retention issues.

15:45 Success starts with personal identity and choices.

21:07 Not suited for everyone; balance strengths thoughtfully.

21:57 Balancing creativity with practicality in artistry.

25:19 Creatively competing by offering personalized experiences.

28:29 Strategic product giveaways boost small brand growth.

34:30 Learning creativity applies across all businesses.

40:04 Break down storytelling to create emotional resonance.

42:27 Interview inspires impactful storytelling for all businesses.

 

About the Guest : 

Elizabeth Solaru is a multi award-winning luxury business consultant, author, and world renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, she is a pioneering voice advocating for inclusivity and representation in the luxury sector.

 

An ex microbiologist and headhunter who ran job hunting workshops for C suite executives, she began her luxury business journey as a celebrated cake artist, earning international acclaim for her innovative designs and impeccable craftsmanship. Her clients include UHNWIs and royalty. Her creative talent and business acumen led to a successful transition into luxury consulting, where she now advises brands on how to navigate the complexities of the luxury market.

 

Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand has been described as  "the blueprint for a luxury business" and a "must read for those interested in working in the luxury industry"

 

Elizabeth has been named as one of the world's Masterful 100 and has been featured on the BBC, Channel 4, and Sky TV. She has spoken in business schools and on some of the most exclusive luxury business stages, including JP Morgan, The Global HR Summit, Ernst and Young and The Inner Circle Experience.

 

In addition to her consulting work, Elizabeth is passionate about mentorship and is dedicated to empowering the next generation of luxury professionals.

 

Links :

Linkedin: https://www.linkedin.com/in/elizabeth-solaru-1ba901/

Instagram: @elizabethscakeemporium

Her Book : tinyurl.com/yeert22u

 

About the Host: 

Bunmi Ajibade is the CEO, Executive Trainer, and Coach of Clarole Growth Resources, LLC. She impacts the lives of individuals, groups, and corporations through Coaching, Training, and Mentoring. Bunmi’s strategies include Creating Awareness, Clarity, and Navigating to be more and do more to achieve success. Through her love, passion, care, and empathy, Bunmi has helped her clients navigate, gain clarity and find solutions that will make them live their best lives and become successful. Bunmi has organized workshops, Seminars, led Leadership discussions, and conducted one on one coaching sessions. Bunmi is happily married and raised three successful sons. She resides in Texas, USA. 

How to connect with Bunmi Ajibade: 

Website: https://clarolegr.com

LinkedIn - https://www.linkedin.com/in/bunmiaj/

Facebook Page - https://www.facebook.com/Clarole14

Book a call with Bunmi - http://clarolegr.com/meet