How to Start and Grow Your Business - Create Your Own Economy Podcast with Bunmi Ajibade

Birth The Treasure Within by Karen L Ross

In this episode,  the host, Bunmi Ajibade, takes listeners on a journey of transformation and self-discovery with the special guest, Karen L Ross, the founder of Birth The Treasure Within. Karen, who transitioned from a 15-year career in corporate America, embarked on a life-altering path to uncover her true potential, leading her to become an author, mentor, and inspirational speaker. She empowers others to find their own greatness. 
In this episode, Karen shares her incredible journey of faith, the power of self-belief, and how to navigate the challenges of entrepreneurship. Listeners will learn actionable strategies for birthing the treasure within and creating a purposeful life and business. 
Whether considering a leap from the corporate world or seeking to scale an existing business, this episode is filled with insights to help thrive. Don't miss out on Karen's wisdom and passion for helping others unlock their hidden potential. It's a transformative journey to embark on together.
 
Key Moments: 
04:36 Karen Ross: Self-Published Empowerment Author
09:33 "Life-Changing Decision: Self-Discovery"
10:50 "Trusting the Process"
16:21 Embrace Change Despite Fear
19:53 "Choose Happiness and Self-Belief"
23:12 Embrace and Trust the Process
24:25 "Inspiring Hope and Connection"
27:34 "Karen: Identity Coaching for Alignment"
31:37 "Embrace Your Next Chapter"
34:26 Prioritize Self-Reflection Daily
39:26 Beauty Beyond Pain: Childbirth and Entrepreneurship
43:53 Choosing Perspective Amid Challenges
46:43 Love Yourself, Love Others
49:47 "Facing and Understanding Fear"
54:13 Unlock Personal Growth Consultation
55:59 "Prompt to Creation: A Moment"
 
About the guest: 
Karen L Ross is the self-published author of Birth the Treasure Within - Believe in you, Believe in your greatness, Empower yourself. What began as the title of her book is now a platform transforming lives nationally and internationally.
Ms. Ross has a heart to help empower those seeking and ready to experience the life they are created to live.  She speaks and teaches how to be and live an abundant, prosperous, successful, loving life.  With over 35+ years of experience her style is unique and interactive.
She loves what she does and it shows. Her love and energy permeates any environment.
In addition to self-publishing her book, Ms. Ross is a speaker, consultant, teacher, mentor, writer, entrepreneur. and humanitarian. 
 
SOCIAL MEDIA HANDLES:
Facebook & Instagram : @ birththetreasurewithin
 WEBSITES:
www.birththetreasurewithin.com
loveself.lovebiome.com
 LINK FOR FREEBIE:
(30 Minute Consultation)
www.birththetreasurewithin.com
Complete form for a 30 minute complimentary consultation.
 
About the Host: 
Bunmi Ajibade is the CEO, Executive Trainer, and Coach of Clarole Growth Resources, LLC. She impacts the lives of individuals, groups, and corporations through Coaching, Training, and Mentoring. Bunmi’s strategies include Creating Awareness, Clarity, and Navigating to be more and do more to achieve success. Through her love, passion, care, and empathy, Bunmi has helped her clients navigate, gain clarity and find solutions that will make them live their best lives and become successful. Bunmi has organized workshops, Seminars, led Leadership discussions, and conducted one on one coaching sessions. Bunmi is happily married and raised three successful sons. She resides in Texas, USA. 
How to connect with Bunmi Ajibade: 
Website: https://clarolegr.com
LinkedIn - https://www.linkedin.com/in/bunmiaj/
Facebook Page - https://www.facebook.com/Clarole14
Book a call with Bunmi - https://clarolegr.com/meet

Barter and Business Growth - Making the Most of What You Have

In this episode, host Bunmi Ajibade explores the fascinating and often overlooked practice of bartering as a strategic tool for business growth. Traditionally used as a method for survival, bartering has evolved into a modern growth hack for entrepreneurs seeking innovative ways to enhance their business operations without spending cash. 
Bunmi gets into the rich history of bartering, tracing its origins from ancient civilizations to contemporary digital platforms. Listeners will learn about the numerous benefits of bartering, such as conserving cash flow, maximizing resources, expanding market reach, and building valuable business relationships. 
Additionally, Bunmi addresses the potential challenges and drawbacks of bartering, offering practical examples and actionable insights. This episode provides a comprehensive look at how trading goods and services can unlock new opportunities, save money, and grow networks in the entrepreneurial world. Tune in to discover how leveraging this age-old practice can help your business thrive.
 
Key Moments: 
01:32 Barter for Business Growth
05:57 Evolution from Barter to Currency
12:24 Mutual Skill Exchange Partnership
14:39 Clarifying Service Agreements
20:23 Entrepreneurial Barter and Collaboration
About the Host: 
Bunmi Ajibade is the CEO, Executive Trainer, and Coach of Clarole Growth Resources, LLC. She impacts the lives of individuals, groups, and corporations through Coaching, Training, and Mentoring. Bunmi’s strategies include Creating Awareness, Clarity, and Navigating to be more and do more to achieve success. Through her love, passion, care, and empathy, Bunmi has helped her clients navigate, gain clarity and find solutions that will make them live their best lives and become successful. Bunmi has organized workshops, Seminars, led Leadership discussions, and conducted one on one coaching sessions. Bunmi is happily married and raised three successful sons. She resides in Texas, USA. 
How to connect with Bunmi Ajibade: 
Website: https://clarolegr.com
LinkedIn - https://www.linkedin.com/in/bunmiaj/
Facebook Page - https://www.facebook.com/Clarole14
Book a call with Bunmi - https://clarolegr.com/meet
 

Collaborative Mindset When You Start a Business: The Key Traits For Building Successful Partnerships

In this episode, Bunmi explores what makes someone an exceptional collaborator and uncovers the secrets to fostering a collaborative mindset that can turn business partnerships into powerful engines for success. This episode is packed with insights on key traits such as open-mindedness, humility, empathy, effective communication, and trust, which are essential for building successful partnerships.
Bunmi not only discusses how to cultivate these traits but also highlights an inspiring real-life example of a successful partnership between Monte Armstrong and Anza Goodbar. Their collaboration has led to the coauthoring of a book, creating a 12-week group coaching program, and even launching a podcast together. Listeners will also discover actionable strategies to enhance their collaborative efforts and the significant benefits that come from working together.
Whether you want to form strategic alliances or improve current business partnerships, this episode provides valuable advice and motivation. Be sure to tune in for an engaging discussion on the power of collaboration and how it can elevate your business.
 
Key Moments: 
01:02 "Unlocking Collaborative Success"
05:15 "Entrepreneurship: Collaboration and Key Traits"
09:10 "Trust and Communication Principles"
13:09 Building Effective Partnerships
14:24 Learning from Collaborative Success
20:25 Collaborate for Business Growth
About the Host: 
Bunmi Ajibade is the CEO, Executive Trainer, and Coach of Clarole Growth Resources, LLC. She impacts the lives of individuals, groups, and corporations through Coaching, Training, and Mentoring. Bunmi’s strategies include Creating Awareness, Clarity, and Navigating to be more and do more to achieve success. Through her love, passion, care, and empathy, Bunmi has helped her clients navigate, gain clarity and find solutions that will make them live their best lives and become successful. Bunmi has organized workshops, Seminars, led Leadership discussions, and conducted one on one coaching sessions. Bunmi is happily married and raised three successful sons. She resides in Texas, USA. 
How to connect with Bunmi Ajibade: 
Website: https://clarolegr.com
LinkedIn - https://www.linkedin.com/in/bunmiaj/
Facebook Page - https://www.facebook.com/Clarole14
Book a call with Bunmi - http://clarolegr.com/meet

How Successful People Think with Anza Goodbar

In this episode, host Bunmi Ajibade is joined by Anza Goodbar, a 12-time best-selling author, business strategist, and founder of Influence Her Digital Marketing Solutions. Together, they delve into the transformative power of collaboration, mindset shifts, and structured routines essential for entrepreneurial success.
Anza shares her expertise on building strong relationships, overcoming negative self-talk, and the crucial role of having a solid support system. Drawing from John C. Maxwell’s teachings, she highlights the importance of documenting and celebrating personal achievements. The discussion covers empowering daily exercises, such as affirmations and power poses, to boost confidence and combat negativity.
Listeners will gain valuable insights on goal-setting, marketing strategies, and understanding client needs, with references to influential books like "Copywriting Secrets" by Jim Edwards and Russell Brunson’s guide to effective webinars. Bunmi Ajibade emphasizes the significance of collaboration over competition, sharing real-life examples of service exchanges and strategic partnerships that have paved the way for new opportunities and revenue streams.
This episode is a treasure trove of strategies for those transitioning from corporate life to entrepreneurship or structuring their own businesses. It offers practical advice on aligning personal and professional goals, prioritizing self-care, and fostering a successful mindset. Tune in to discover how these principles can guide your entrepreneurial success journey.
Key Moments: 
 
04:37 She empowers women-led businesses with branding expertise.
08:58 Weekly reflection journal for self-improvement accountability.
11:34 Embrace diverse perspectives for tailored business solutions.
17:19 Journaling and Miracle Morning are transformative routines.
19:19 Commit to daily personal growth for problem-solving.
23:23 Prioritize growth through planning and strategic routines.
24:22 Create personalized, nonnegotiable routines for success.
29:17 Kids appreciate advice more from others sometimes.
32:48 Clarify offering, market effectively, enlist marketing expertise.
36:33 Collaboration supports entrepreneurs lacking necessary funds.
41:32 Collaboration enhances growth and creates joint ventures.
45:44 Mindset shift empowers women's entrepreneurial confidence.
46:56 Belief shapes reality; challenge negative thoughts.
 
About the guest : 
 
Anza Goodbar a 12-time best-selling author, business strategist, and the founder of InfluenceHER Digital Marketing Solutions. With over 20 years of experience empowering entrepreneurs, Anza specializes in helping women coaches and consultants build fearless brands, craft compelling content, and grow their influence and income.
 
Her latest book, InfluenceHER: Fearless Branding for Women, is a game-changer for women ready to elevate their personal brands and stand out in a crowded marketplace. Anza is passionate about equipping high-achieving women with the strategies they need to thrive while staying authentic to their unique vision.
 
Links to connect with Anza:
Website: https://www.influenceherdigitalmarketingsolutions.com/
LinkedIn: https://www.linkedin.com/in/anzagoodbar/
Get FREE Pdf copy of the newest book: https://www.influenceherdigitalmarketingsolutions.com/influenceher-book
About the Host: 
Bunmi Ajibade is the CEO, Executive Trainer, and Coach of Clarole Growth Resources, LLC. She impacts the lives of individuals, groups, and corporations through Coaching, Training, and Mentoring. Bunmi’s strategies include Creating Awareness, Clarity, and Navigating to be more and do more to achieve success. Through her love, passion, care, and empathy, Bunmi has helped her clients navigate, gain clarity and find solutions that will make them live their best lives and become successful. Bunmi has organized workshops, Seminars, led Leadership discussions, and conducted one on one coaching sessions. Bunmi is happily married and raised three successful sons. She resides in Texas, USA. 
How to connect with Bunmi Ajibade: 
Website: https://clarolegr.com
LinkedIn - https://www.linkedin.com/in/bunmiaj/
Facebook Page - https://www.facebook.com/Clarole14
Book a call with Bunmi - http://clarolegr.com/meet

The Collaboration Advantage: How Strategic Partnerships Drive Business Growth

In this episode, Bunmi gets into the essential topic of entrepreneurial collaboration. Building on the previous discussion about defining and understanding the benefits of collaboration, this segment focuses on strategic steps to ensure a successful and mutually beneficial partnership. Listeners will gain valuable insights on finding the right partner, including tips on defining goals, researching potential collaborators, assessing compatibility, and formalizing partnerships with clear agreements.
Bunmi also covers crucial aspects such as evaluating skills, handling conflicts, and starting small to test the collaborative waters. Whether one is a solo entrepreneur or a business owner looking to expand their network, this episode is packed with actionable insights designed to help leverage collaboration for accelerated growth. 
Tune in to learn how to take bold, clear steps toward creating the life and business you deserve.
 
Key Moments: 
00:00 Empowers professionals transitioning to entrepreneurship with strategies.
04:06 Define needs, identify skills, research potential partners.
06:38 Assess compatibility and goals for effective collaboration.
12:09 Define goals and objectives for successful collaboration.
16:40 Build trust for productive, collaborative business relationships.
18:14 Reflect, write agreements, seek collaborative growth.
About the Host: 
Bunmi Ajibade is the CEO, Executive Trainer, and Coach of Clarole Growth Resources, LLC. She impacts the lives of individuals, groups, and corporations through Coaching, Training, and Mentoring. Bunmi’s strategies include Creating Awareness, Clarity, and Navigating to be more and do more to achieve success. Through her love, passion, care, and empathy, Bunmi has helped her clients navigate, gain clarity and find solutions that will make them live their best lives and become successful. Bunmi has organized workshops, Seminars, led Leadership discussions, and conducted one on one coaching sessions. Bunmi is happily married and raised three successful sons. She resides in Texas, USA. 
 
How to connect with Bunmi Ajibade: 
Website: https://clarolegr.com
LinkedIn - https://www.linkedin.com/in/bunmiaj/
Facebook Page - https://www.facebook.com/Clarole14
Book a call with Bunmi - http://clarolegr.com/meet

The Power of Collaboration - Unlocking Success Through Business Partnership

In this insightful episode, Bunmi addresses the challenges of feeling isolated and overwhelmed in the entrepreneurial journey. She gets into the transformative benefits of collaboration, explaining how different types of partnerships—from marketing alliances and skill swaps to event co-hosting and community initiatives—can propel a business to new heights. 
Aimed at new entrepreneurs and established business owners, this episode offers actionable strategies to leverage collaboration, combat solitude, and build a thriving, enjoyable business. Listeners will learn how to unlock the hidden success that partnerships can bring. 
Discover how collaboration can be your secret weapon for business growth.
 
Key Moments: 
00:30 Unlock collaboration's power for thriving entrepreneurship.
03:41 Mutual resource-sharing for a common business goal.
09:00 Affiliate or referral partnerships involve commission-based promotion.
11:58 Collaborate and support each other in business.
14:46 Collaborative products and resource-sharing reduce costs.
18:21 Businesses collaborate to support community causes together.
19:59 Community collaboration promotes impactful social initiatives.
24:50 Which collaboration type will best grow your business?
 
About the Host: 
Bunmi Ajibade is the CEO, Executive Trainer, and Coach of Clarole Growth Resources, LLC. She impacts the lives of individuals, groups, and corporations through Coaching, Training, and Mentoring. Bunmi’s strategies include Creating Awareness, Clarity, and Navigating to be more and do more to achieve success. Through her love, passion, care, and empathy, Bunmi has helped her clients navigate, gain clarity and find solutions that will make them live their best lives and become successful. Bunmi has organized workshops, Seminars, led Leadership discussions, and conducted one on one coaching sessions. Bunmi is happily married and raised three successful sons. She resides in Texas, USA. 
 
How to connect with Bunmi Ajibade: 
Website: https://clarolegr.com
LinkedIn - https://www.linkedin.com/in/bunmiaj/
Facebook Page - https://www.facebook.com/Clarole14
Book a call with Bunmi - http://clarolegr.com/meet

Fail Forward into the New Year with renewed purpose and confidence with Anza Goodbar

In this episode, host Bunmi Ajibade welcomes the dynamic and highly successful Anza Goodbar, a 12-time best-selling author and business strategist with over two decades of experience.
Anza Goodbar brings her expertise in personal branding, goal setting, and strategic action planning to the table, emphasizing the importance of being granular in achieving one's objectives. She shares invaluable insights from her latest book, "Influence Her," which focuses on empowering women in leadership by building confidence and understanding one’s values, mission, and ideal clients.
Listeners will be inspired by Anza's journey from a corporate career to successful entrepreneurship, highlighting how she turned setbacks into stepping stones for success. Anza delves into the significance of having coaches and accountability partners, and how the "12-week year" method can help maintain focus and drive momentum. Additionally, she offers actionable advice on time management, task delegation, and the essential practice of reassessing one’s goals.
In a special offer, Anza provides a free PDF version of her book and extends an invitation to join her accountability partner support group, encouraging listeners to finish the year strong and confidently prepare for the next.
Tune in for an episode packed with strategies on how to fail forward, utilize setbacks as opportunities for growth, and create a sustainable action plan for personal and business success.
 
Key Moments: 
08:04 Circumstances changed perception; embraced online business.
11:18 Failures can lead to future successes.
12:10 Failure is a learning opportunity, not defeat.
15:48 Use 12-week goals, ensure accountability partners.
20:32 Overloading schedule leads to unnecessary busy work.
22:22 Outsourcing tasks saves time and increases efficiency.
26:04 Developed program to help women build businesses.
30:16 Pause, prioritize one goal, plan quarterly actions.
33:30 Break goals into quarters, months, weeks, actions.
36:55 Influence Her: Leadership, personal branding, confidence, identity.
 
About the guest : 
 
Anza Goodbar a 12-time best-selling author, business strategist, and the founder of InfluenceHER Digital Marketing Solutions. With over 20 years of experience empowering entrepreneurs, Anza specializes in helping women coaches and consultants build fearless brands, craft compelling content, and grow their influence and income.
 
Her latest book, InfluenceHER: Fearless Branding for Women, is a game-changer for women ready to elevate their personal brands and stand out in a crowded marketplace. Anza is passionate about equipping high-achieving women with the strategies they need to thrive while staying authentic to their unique vision.
 
Links to connect with Anza:
Website: https://www.influenceherdigitalmarketingsolutions.com/
LinkedIn: https://www.linkedin.com/in/anzagoodbar/
Get FREE Pdf copy of the newest book: https://www.influenceherdigitalmarketingsolutions.com/influenceher-book
About the Host: 
Bunmi Ajibade is the CEO, Executive Trainer, and Coach of Clarole Growth Resources, LLC. She impacts the lives of individuals, groups, and corporations through Coaching, Training, and Mentoring. Bunmi’s strategies include Creating Awareness, Clarity, and Navigating to be more and do more to achieve success. Through her love, passion, care, and empathy, Bunmi has helped her clients navigate, gain clarity and find solutions that will make them live their best lives and become successful. Bunmi has organized workshops, Seminars, led Leadership discussions, and conducted one on one coaching sessions. Bunmi is happily married and raised three successful sons. She resides in Texas, USA. 
How to connect with Bunmi Ajibade: 
Website: https://clarolegr.com
LinkedIn - https://www.linkedin.com/in/bunmiaj/
Facebook Page - https://www.facebook.com/Clarole14
Book a call with Bunmi - http://clarolegr.com/meet

LuxPreneur – How to Start and Build a Successful Luxury Brand by Elizabeth Solaru

In this episode, host Bunmi Ajibade engages with the distinguished Elizabeth Solaru, an expert in the luxury industry and the visionary founder of Elizabeth Cake Emporium.
Elizabeth's incredible journey from launching her business with just a secondhand mixer and £40 to catering to royal families and ultra-high-net-worth individuals sets the stage for a deep dive into the world of luxury branding. Highlighting her unique strategies, Elizabeth emphasizes the importance of being perceived as knowledgeable, creatively leveraging limited resources, and the power of standing out through occasional dissenting opinions.
Listeners will gain invaluable insights into the role of storytelling in luxury marketing, fostering reciprocal relationships and cultivating a confident mindset necessary for success. Elizabeth also shares her approach to using social media effectively and persistently targeting ideal clients, regardless of rejections.
The episode focuses on Elizabeth's acclaimed book The LUXPreneur: How to Start and build a successful luxury brand,which serves as a comprehensive guide for budding luxury entrepreneurs, offering practical advice on creating and sustaining a successful luxury brand. Both small business owners and established brand leaders will find Elizabeth's principles and storytelling expertise exceptionally beneficial.
Join Bunmi Ajibade and Elizabeth Solaru as they unveil the secrets to thriving in the luxury market, offering actionable tips and inspiration for entrepreneurs looking to elevate their businesses in this enlightening episode of the Create Your Own Economy Podcast.
Key Moments : 
 
05:29 Transitioned into luxury market after notable clients.
10:22 Creating own luxury brands due to industry gaps.
13:11 The book helps with client retention issues.
15:45 Success starts with personal identity and choices.
21:07 Not suited for everyone; balance strengths thoughtfully.
21:57 Balancing creativity with practicality in artistry.
25:19 Creatively competing by offering personalized experiences.
28:29 Strategic product giveaways boost small brand growth.
34:30 Learning creativity applies across all businesses.
40:04 Break down storytelling to create emotional resonance.
42:27 Interview inspires impactful storytelling for all businesses.
 
About the Guest : 
Elizabeth Solaru is a multi award-winning luxury business consultant, author, and world renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, she is a pioneering voice advocating for inclusivity and representation in the luxury sector.
 
An ex microbiologist and headhunter who ran job hunting workshops for C suite executives, she began her luxury business journey as a celebrated cake artist, earning international acclaim for her innovative designs and impeccable craftsmanship. Her clients include UHNWIs and royalty. Her creative talent and business acumen led to a successful transition into luxury consulting, where she now advises brands on how to navigate the complexities of the luxury market.
 
Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand has been described as  "the blueprint for a luxury business" and a "must read for those interested in working in the luxury industry"
 
Elizabeth has been named as one of the world's Masterful 100 and has been featured on the BBC, Channel 4, and Sky TV. She has spoken in business schools and on some of the most exclusive luxury business stages, including JP Morgan, The Global HR Summit, Ernst and Young and The Inner Circle Experience.
 
In addition to her consulting work, Elizabeth is passionate about mentorship and is dedicated to empowering the next generation of luxury professionals.
 
Links :
Linkedin: https://www.linkedin.com/in/elizabeth-solaru-1ba901/
Instagram: @elizabethscakeemporium
Her Book : tinyurl.com/yeert22u
 
About the Host: 
Bunmi Ajibade is the CEO, Executive Trainer, and Coach of Clarole Growth Resources, LLC. She impacts the lives of individuals, groups, and corporations through Coaching, Training, and Mentoring. Bunmi’s strategies include Creating Awareness, Clarity, and Navigating to be more and do more to achieve success. Through her love, passion, care, and empathy, Bunmi has helped her clients navigate, gain clarity and find solutions that will make them live their best lives and become successful. Bunmi has organized workshops, Seminars, led Leadership discussions, and conducted one on one coaching sessions. Bunmi is happily married and raised three successful sons. She resides in Texas, USA. 
How to connect with Bunmi Ajibade: 
Website: https://clarolegr.com
LinkedIn - https://www.linkedin.com/in/bunmiaj/
Facebook Page - https://www.facebook.com/Clarole14
Book a call with Bunmi - http://clarolegr.com/meet

Financial Responsibility in Entrepreneurship - A CFO's Guide with John Hannum

In this episode, host Bunmi Ajibade sits down with financial expert John Hannum, the founder and CEO of PPS Solutions PC. With over 25 years of corporate finance experience, John has dedicated his career to helping small businesses succeed by providing fractional CFO services and full-service accounting.
Throughout this episode, Bunmi and John discuss the importance of seeking support in business to combat the loneliness that can accompany entrepreneurship. John, who offers his expertise freely and encourages listeners to contact him via email, stresses the significance of financial education and a fractional CFO's profound impact, especially for businesses that can't afford a full-time financial officer.
As the end of the year approaches, the episode provides valuable advice on budgeting, planning for the next year, and maintaining financial vigilance. The conversation highlights crucial financial metrics and the need for businesses to understand their finances to ensure sustainability and growth. John shares practical tips on effective budget management and illustrates the strategic role of a CFO in guiding business growth and financial health.
Whether listeners are transitioning from corporate roles to entrepreneurship or have been running their own businesses for years, this episode is filled with indispensable insights to help them create, manage, and grow their own economy. 
Tune in to gain expert advice and take control of your financial future!
Key Moments: 
05:50 Empowering small businesses with fractional CFO services.
08:40 Manage funds wisely; budget early for success.
12:54 CEO adopting CFO mindset for financial decisions.
17:10 Plan finances meticulously; adjust strategy if needed.
20:40 Implemented process saved $120,000 in discounts.
24:25 Prioritize net margin and forecast cash balances.
27:49 Choose secure, low-cost financing; avoid predatory loans.
30:41 Personal credit score important for business funding.
33:53 Gain basic financial knowledge; consider hiring CFO.
36:26 Create a budget and cash flow forecast.
About the guest: 
John is the founder and CEO of PPS Solutions PC, a firm that provides Fractional CFO services and full-service accounting and finance to growing businesses. With a 25+ year background in
corporate finance and as CFO of companies with phenomenal growth trajectories, he now focuses on bringing the Financial Firepower commonly employed by large successful companies to the smaller, growing businesses that need it most.
 
Links to connect John : 
Website: https://www.ppsfinance.com/
Email: john@PPSFinance.com
Linkedin : https://www.linkedin.com/in/johnhannum/
 
About the Host: 
Bunmi Ajibade is the CEO, Executive Trainer, and Coach of Clarole Growth Resources, LLC. She impacts the lives of individuals, groups, and corporations through Coaching, Training, and Mentoring. Bunmi’s strategies include Creating Awareness, Clarity and Navigating to be more and do more to achieve success. Through her love, passion, care, and empathy, Bunmi has helped her clients navigate, gain clarity, and find solutions to make them live their best lives and succeed. Bunmi has organized workshops and seminars, led Leadership discussions, and conducted one one-on-one coaching sessions. Bunmi is happily married and raised three successful sons. She resides in Texas, USA. 
How to connect with Bunmi Ajibade: 
Website: https://clarolegr.com
LinkedIn - https://www.linkedin.com/in/bunmiaj/
Facebook Page - https://www.facebook.com/Clarole14
Book a call with Bunmi - http://clarolegr.com/meet

Turning Passion into Profit: From Science to Luxury Baking with Elizabeth Solaru

In this episode, host Bunmi Ajibade engages in an inspiring conversation with Elizabeth Solaru, founder of Elizabeth's Cake Emporium and a renowned luxury cake designer. Elizabeth's journey is nothing short of remarkable. She transitioned from a potential career in microbiology to becoming a celebrated entrepreneur, a shift that was unexpected by her Nigerian family.
Elizabeth shares key highlights of her journey, including how winning three challenges on a TV show significantly boosted her business. She discusses the importance of discovering the right niche within the luxury market, setting appropriate pricing, and avoiding common pitfalls like undercharging. The conversation also delves into the critical role of mentors and coaches, emphasizing that the right guidance can accelerate business success.
As Elizabeth recounts her humble beginnings, starting her company with just £40 and leveraging creative strategies like leafleting and cold calling to gain clients, listeners gain insight into the sheer perseverance and innovative thinking that fueled her success. She underscores that luxury branding is more about quality and a compelling story than living a lavish lifestyle.
Throughout the episode, both Elizabeth and Bunmi discuss the necessity of preparation, the power of having a coach, and the significance of knowing oneself to sell to high-end clients effectively. This episode offers invaluable lessons for anyone looking to transition from corporate life to entrepreneurship or elevate their existing business.
Tune in for an episode packed with insights on finding your niche, understanding luxury clients, and harnessing the power of perseverance.
 
Key Moments: 
00:10 Luxury business coach and strategist for executives.
04:37 Pioneer, media presence, luxury podcast host, advocate.
09:12 Transitioned from lab to MBA through networking.
12:29 Started a cake business, secured clients with photos.
14:58 Cold-calling event planners yielded mixed responses.
21:49 Success requires long-term preparation and persistence.
25:43 Struggled with pricing in middle-market clients.
28:28 Finding pricing sweet spot crucial for success.
31:28 Coach-player compatibility depends on personal learning style.
37:05 Coaches should adapt to individual learning styles.
39:32 Invest in a coach, dream big, work hard.
41:25 Many luxury brand founders lacked luxury backgrounds.
48:38 Preparation is key for change; get mentorship.
 
About the Guest : 
Elizabeth Solaru is a multi award-winning luxury business consultant, author, and world renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, she is a pioneering voice advocating for inclusivity and representation in the luxury sector.
An ex microbiologist and headhunter who ran job hunting workshops for C suite executives, she began her luxury business journey as a celebrated cake artist, earning international acclaim for her innovative designs and impeccable craftsmanship. Her clients include UHNWIs and royalty. Her creative talent and business acumen led to a successful transition into luxury consulting, where she now advises brands on how to navigate the complexities of the luxury market.
Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand has been described as  "the blueprint for a luxury business" and a "must read for those interested in working in the luxury industry"
Elizabeth has been named as one of the world's Masterful 100 and has been featured on the BBC, Channel 4 and Sky TV. She has spoken in business schools and on some of the most exclusive luxury business stages, including JP Morgan, The Global HR Summit, Ernst and Young and The Inner Circle Experience.
In addition to her consulting work, Elizabeth is passionate about mentorship and is dedicated to empowering the next generation of luxury professionals.
 
Links :
Linkedin: https://www.linkedin.com/in/elizabeth-solaru-1ba901/
Instagram: @elizabethscakeemporium
Her Book : tinyurl.com/yeert22u
 
About the Host: 
Bunmi Ajibade is the CEO, Executive Trainer, and Coach of Clarole Growth Resources, LLC. She impacts the lives of individuals, groups, and corporations through Coaching, Training, and Mentoring. Bunmi’s strategies include Creating Awareness, Clarity, and Navigating to be more and do more to achieve success. Through her love, passion, care, and empathy, Bunmi has helped her clients navigate, gain clarity and find solutions that will make them live their best lives and become successful. Bunmi has organized workshops, Seminars, led Leadership discussions, and conducted one on one coaching sessions. Bunmi is happily married and raised three successful sons. She resides in Texas, USA. 
 
How to connect with Bunmi Ajibade: 
Website: https://clarolegr.com
LinkedIn - https://www.linkedin.com/in/bunmiaj/
Facebook Page - https://www.facebook.com/Clarole14
Book a call with Bunmi - http://clarolegr.com/meet